Available Now: The Heart of Design Book

REHAN KHAN

The Heart of Storytelling

The craft of storytelling is an ancient one

With the gift of words, hearts can be moved. As human beings we have an innate need to organise our sensations and feelings into a story we tell about ourselves. When this story leads us somewhere, it helps us navigate through life. When we have a story to hold on to it also gives us hope in times of difficulty.

Whether you want to learn world-class narrative techniques for your own work, or you are a creative who uses storytelling, or you are an aspiring writer or novelist, this 5-week course will offer you valuable insights.

Pre-enroll Now

Program cohort will start in August 6 2025

PROGRAM CURRICULUM

Embark on a 5-week journey with storytellers from around the world

WEEK 1

Transformation or Launch Stories

Understanding virtue-based storytelling.
When to use a transformation or launch story.
What level of detail is required.
Designing a transformation or launch story.
Arc of the transformation or launch story.
Applying a transformation or launch story model canvas.

WEEK 2

Personal Stories

When to use a personal story.
What level of detail is required.
Designing a personal story.
Arc of the personal story.
Applying a personal story model canvas.

WEEK 3

Brand or Product Stories

When to use a brand or product story.
What level of detail is required.
Designing a brand or product story.
Arc of the brand or product story.
Applying a brand or product story model canvas.

WEEK 4

Collaboration Stories

When to use a collaboration story.
What level of detail is required.
Designing a collaboration story.
Arc of the collaboration story.
Applying a collaboration story model canvas.

WEEK 5

Defining Moment Stories

When to use a defining moment story.
What level of detail is required.
Designing a defining moment story.
Arc of the defining moment story.
Applying a defining moment story model canvas.
Pulling it all together and getting others on board.

READY TO GET STARTED?

Join the Program.

Enrol Now

The Heart of Storytelling Community

Who is it for?

Join a global community of learners on a 5-week journey of transformation. Allow Rehan Khan to guide you through this online program aimed at empowering the heart of storytelling, which enables leaders, creatives, writers and novelists to construct virtue-based stories that inspire hearts and minds as well as address our communities’ challenges.

Leaders

Literature offers many lessons for leaders, relating to how they manage themselves through to others. In addition, designing and delivering a well-told story inspires and moves employees and other stakeholders. Leaders will learn how to make those emotional heart-centered connections with their audiences.

Start-up Founders & Entrepreneurs

Being able to tell your start-up story in a compelling and impactful manner is critical to your relationship with investors, employees and customers. Techniques from this course will help with these and other conversations.

Educators and Teachers

Bring your material to life, by learning how master storytellers communicate complex ideas in simple memorable ways. Distil the essence of your educational message in a manner that will connect with your audience.

Novelists

The art of virtue-based storytelling is ripe for revival, as the world is full of nihilistic and pop-culture stories that have little meaning to the human soul. Learn specific aspects of the craft that will allow you to complete your master metaphor, your novel.

Artists

Every artist tells a story through their art, whatever that may be. However, understanding the craft of storytelling allows artists to layer their own art with deeper meaning, and connect with their audiences at a spiritual level.

Creative Professionals

Imbuing story into design is a masterful skill, which requires an understanding of the techniques of storytelling. By learning the subtle nuances of storytelling, designers will be able to create more memorable and impactful design.

Rehan’s writing course testimonials

Testimonials

As somebody with a yearning to write meaningful stories, but little sense of how to structure the process, Rehan’s course has been a huge blessing. Guiding us through the key building blocks of storytelling, and equipping us with the tools we need to craft and develop our ideas, Rehan has systematically shown us how to design sound foundations and frameworks for our novels. I’ve enjoyed his clear, engaging and encouraging style of teaching, and have gained a lot of creative confidence for my writing journey ahead.

Neil King

Freelance Writer, Editor & Content Creator

I have always aspired to be a writer, but I never knew 'of what kind'. This course not only helped me find my style and purpose, but it also took me through the many important components of a good piece of writing, especially a novel, that we often take for granted. While writing itself is an art that allows us to express ourselves through the beauty of language, it can also be an exacting science that I learnt from this course which helped me approach the different aspects of constructing characters, scenarios, and all other important parts of a great story that set it above a mediocre one. Thank you Rehan, I can't wait to finish writing what I have started - inspired by what I learnt!

Suhaib Jalis Ahmed

Product & Innovation Strategy

Rehan was made to teach this course. He imparts years of wisdom with the patience and experience of a great teacher. Warm and approachable, I benefited immensely from his classes, especially the important primers on building good habits to become a better writer. I think one of his unique qualities is the way Rehan combines sound scientific and sociological research to help writers better understand themselves, with a real appreciation for the fast-paced world we live in that causes endless distractions for the aspiring writer. His courses are a gem, and shouldn’t be missed.

Dr Faris Abdelhadi

Scholar

I have always felt a yearning to write. Like a skill that felt instinctive… and yet somehow forgotten. Not just writing, or more specifically drafting contracts... as I do on a daily basis as a lawyer… but the sort of writing that could convey meaningful ideas and tell uplifting stories. Up to the point of taking Rehan’s course, this yearning kept me on a constant merry-go-round of procrastination and inexperience. I desired to write, to be a writer, but I did not understand how to do so. There are two things I found most powerful about the course.

Khatija Sacranie

Finance Lawyer & Business Owner

I felt completely stuck, overwhelmed by the lack of structure or a clear plan to kickstart my writing journey. Taking Rehan’s course transformed this experience for me. It provided a practical framework that broke everything down, enabling me to view the writing process from both a macro and micro perspective. The sessions were dynamic, engaging, and thoughtfully designed. Rehan addressed our concerns with care, all while keeping us grounded in the purpose and intentions behind our writing goals. I highly recommend this course to anyone seeking more than just a guide to writing a novel. It’s a series of enriching sessions packed with depth and meaning, offering valuable insights that extend far beyond writing—lessons you can carry into other areas of life.

Ruh Al-Alam

Artist, Calligrapher, Designer & Educator

This course offers an excellent breakdown of the pillars on which a novel is designed and built. Rehan's ideas are well explained with concrete evidence and examples, and a friendly, supportive tone. I particularly liked the clarity in the approach to writing character and developing plot. Rehan's approach is direct and confident, while allowing you to discover and develop your own preferred systems. The course notes are also a very helpful reference.

Flora Rees

Head of Programming at Emirates Literature Foundation

MEET YOUR GUIDE

Rehan Khan

Rehan is a thought-leader, professor, and novelist. He is an advocate for virtue-based storytelling as well as leading with a moral lens.

Over 30 years Rehan’s consulting engagements have included Emirates Airlines, Anglo American, Bristol Myers Squibb amongst others. His speaking engagements include Google, GM, HP, as well as several global and regional brands across diverse sectors.

As a professor he teaches post-graduate courses in AI and the Future of Work, as well as Leadership: A Moral Perspective, and Personal Influence at one of the world’s leading international business schools. He also delivers training courses on focus and productivity, drawing on his business book, Distracting Ourselves to Death.

What sets Rehan’s skillset apart, is that he has also published, to-date, seven novels, including the Carnegie nominated A Tudor Turk series. His most recent novel, a Tomb of Empires, is published through Uhib Book. He has also been a feature writer for Gulf Business magazine as well as a business columnist for The National newspaper.

Visit rehankhan.com